What was video of the year

This could well be attributed to greater understanding of how to use video, as well as how to track and quantify its impact.

Most marketers feel that video is a great investment for lead generation. The net result of this is that we can all expect to see more noise and competition for audience attention in the coming 12 months.

Nearly half say that competition will be tougher because the pandemic made video a necessary investment. Of course, while oversaturation is a challenge, it isn't an insurmountable one. It simply raises the bar in terms of content quality. Your videos will need to be well-planned, and very well-executed. You'd be forgiven for looking at these numbers and feeling that video might be on the verge of reaching saturation point.

Most of the data around usage, spend, and consumer opinion are in the 80s and 90s — where they've held, consistently, for a number of years. But the good news is that there still seems to be underutilized opportunities for marketers to explore around video.

But some of the lesser-used video tactics also seem to be reaping real results for video marketers. Explainer videos have seen huge success. Most notably, perhaps given global events and an increased desire for remote connection, seems to have been the year of the webinar. As a result, more than half of video marketers plan to continue using webinars for their company. Nearly nine out of ten people report wanting to see more videos from brands in , making video an excellent tool for lead generation and brand awareness.

In many ways, with people being isolated in their homes, and some teams working with less budgeting and resources than pre-pandemic, the demand and consumption of video has been accelerated. Video looks set to continue its ten-year overnight success story into the coming decade.

These stats paint a picture of a media type that's almost universally popular among both marketers and their audiences, helping achieve a number of incredibly important goals. You can check out the full report — with plenty more data points — and get a downloadable version by visiting Wyzowl's State of Video Marketing page.

Editor's note: This post was originally published in January and has been updated to reflect the latest data. Originally published Feb 16, AM, updated April 09 Logo - Full Color. Contact Sales. Overview of all products. Marketing Hub Marketing automation software. Facebook records more than 8 billion video views per day TechCrunch, However, they get double the engagement of pre-recorded videos Social Insider.

Video posts on LinkedIn are shared 20 times more than other content formats LinkedIn. Videos that are seconds long work best on LinkedIn LinkedIn. Brands get 24x more comments and 7x more reactions on LinkedIn live streams compared to a published video LinkedIn. Video posts on Instagram receive twice as much engagement as compared to other types of posts Search Engine Journal. One-third of the most-watched Instagram Stories came from business profiles Sprout Social. Twitter gets 2 billion views on video each day Twitter.

Tweets with videos get 10x more engagement as compared to tweets without video Twitter. Tik Tok has over million active users worldwide Datareportal. More than 1 billion videos were viewed every day in the year Influencer Marketing Hub. On average, American users spend 46 minutes on Tik Tok every day, amounting to 37 billion video views a month Ad Age.

Only 1 in 10 marketers have tried video marketing on Tik Tok. Over 10 billion videos are watched on Snapchat daily Social Media Week. Video is the number one form of media used as a content strategy by marketers HubSpot. Promotional videos for a product or service , brand storytelling videos, and product demos are the most common video types used by marketers HubSpot.

On average, businesses post 18 videos in a month HubSpot. With shorter attention spans, marketers have only 2. Companies that use advanced analytics to measure the performance of their videos are more likely to increase their video budgets this year HubSpot, While the pandemic brought in a wave of uncertainty — like budget cuts and lack of resources, it also boosted the rate at which online content was consumed. All communication went digital and businesses found a new way to interact with its consumers.

Video still remains a top priority for marketers in terms of spends and usage. Kickstarter Tumblr Art Club. Film TV Games. Fortnite Game of Thrones Books.

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